Samantha Watkins McRae’s studio in Highgate, North London, combines a passion for design and style, to create inspiring residential and commercial interiors.

Drawing on her fashion background, Samantha embraces colour, textiles and materials to design bespoke solutions as individual as her client needs. She brings her personable, dynamic and positive approach to each project, delivering a distinct, elegant solution that embodies a sense of ‘lived in luxury’.

Samantha graduated from KLC school of design with honours and after working within the industry founded her design studio in 2012.


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Samantha has been the perfect fit for us - knowledgeable, tasteful, creative and an absolute delight to work with. We feel very fortunate to have met Sam and are so thankful for her help in transforming our house into our family home.

Roni, Hampstead Modern House

It was an absolute pleasure to work with Sam from beginning to end. She had a complete handle on the project from the outset and kept us updated on any changes as necessary. She is clearly very talented at seeing things through to the end and has a fantastic eye and extensive knowledge of specifying a top end residence. We look forward to working more in the future.


What I love about working with Sam is that she is not afraid to provide challenging solutions to a brief - ideas that meet the brief but also lift the soul, and bring a smile to your face. Sam is a very positive person bringing energy, has a keen eye for interior design and good listening skills.

Private Client, New Forest

Sam helped furnish and decorate our Edwardian house after an extensive refurb. She designed beautifully stylish storage, furnishings and lighting to reflect my lifestyle and taste. She’s immersed in current trends but influenced by a wider range of creative, and was able to bring so many ideas to the project. Very professional and quick to respond to a brief, she has a huge portfolio of suppliers who are true craftsmen - while at the same she has a sensible head for your budget - a rare combination!

Private Client, London

Samantha is a creative and imaginative designer and a joy to work with. She immediately understood my style and knew what I wanted before I did. Samantha was also able to make very sensible suggestions for a technically difficult space. I wouldn’t hesitate to recommend Samantha.

Helen Minsky, Daily Mail

First, Sam spent time to understand us and our practical needs as a family. She coupled this with the schemes and decor styles I had been collecting to produce a design solution we were all very happy with. She introduced us to credible professionals in their field and helped us navigate everything from architects to builders: I felt like we got the full service and I trust her judgement.

Kirsty Rutter, London

My husband and I enjoyed collaborating with Sam. We were impressed at how quickly she picked up on what we would like. Sam tapped into her extensive network of vendors to source a combination of bespoke and ready-made solutions of superior quality. We were also pleased at how adept she was at integrating some of our much loved existing pieces into a fresh, contemporary scheme.

Catherine, Highgate Townhouse



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