Samantha Watkins McRae’s studio in Highgate, North London, combines a passion for design and style, to create inspiring residential and commercial interiors.

Drawing on her fashion background, Samantha embraces colour, textiles and materials to design bespoke solutions as individual as her client needs. She brings her personable, dynamic and positive approach to each project, delivering a distinct, elegant solution that embodies a sense of ‘lived in luxury’.

Samantha graduated from KLC school of design with honours and after working within the industry founded her design studio in 2012.

KLC_School of Design
Best of Houzz Service Winner 2024_Sam Watkins Mcrae Interior Design Studio London


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Knowledgeable, tasteful, creative and an absolute delight to work with - we feel very fortunate to have met Sam.

Roni, Hampstead Modern House

Sam had a complete handle on the project from the outset and has a fantastic eye and extensive knowledge of specifying a top end residence.


Sam is a very positive person bringing energy, has a keen eye for interior design and good listening skills.

Private Client, New Forest

Very professional and quick to respond to a brief, she has a huge portfolio of suppliers who are true craftsmen - while at the same she has a sensible head for your budget - a rare combination!

Private Client, London

Samantha is a creative and imaginative designer and a joy to work with.

Helen Minsky, Daily Mail

Sam introduced us to credible professionals in their field and helped us navigate everything from architects to builders: I felt like we got the full service and I trust her judgement.

Kirsty Rutter, London

My husband and I enjoyed collaborating with Sam. We were pleased at how adept she was at integrating some of our much loved existing pieces into a fresh, contemporary scheme.

Catherine, Highgate Townhouse



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